UNWTO suppport SMEs to the digitalisation in tourism 10,000 Moroccan companies

Posted by TRAVEL TOP COUNTRY on December 12 2022, 04:26am

Categories: #tourism, #industry, #UNWTO

10,000 Moroccan SMES will receive the support of UNWTO to pass to a digitalization. The joint action plan, developed alongside the Moroccan Ministry of Tourism, was announced at the start of a special Thematic Session on “SMEs and Talent: Transforming Tourism”.

The Thematic Session brought together leaders from the public sector, including Fatim-Zahra Ammor, Minister of Tourism for Morocco, Siandou Fofana, Minister of Tourism for Côte d'Ivoire, and Özgül Özkan Yavuz, Deputy Minister, Ministry of Culture and Tourism of Türkiye. Joining them for panel discussions focused on nurturing human capital and empowering small businesses were private sector leaders from Radisson Hotel Group, Mastercard, Spain’s tourism promotion agency Tourespaña, Eloha, Livali Europe, Pikala, Hosco and Les Roches Global.

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Micro, Small and Medium Enterprises are the backbone of the global tourism sector These were hit hardest of all by the pandemic The right support, they can grow to become true agents of change and help build a more inclusive and sustainable sector. UNWTO is proud to be supporting thousands of small businesses, in Morocco and across the world, make the shift to digital and so become more innovative and competitive.

declared UNWTO Secretary-General Zurab Pololikashvili, who welcomed the cooperation agreement

In Marrakesh, UNWTO announced plans to partner with the Ministry of Tourism to launch a National Startup Competition: “Invest in the development of Moroccan Tourism”, alongside advancing the creation of an enhanced innovation framework to support tech-driven businesses in the country.

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