10,000 Moroccan SMES will receive the support of UNWTO to pass to a digitalization. The joint action plan, developed alongside the Moroccan Ministry of Tourism, was announced at the start of a special Thematic Session on “SMEs and Talent: Transforming Tourism”.
The Thematic Session brought together leaders from the public sector, including Fatim-Zahra Ammor, Minister of Tourism for Morocco, Siandou Fofana, Minister of Tourism for Côte d'Ivoire, and Özgül Özkan Yavuz, Deputy Minister, Ministry of Culture and Tourism of Türkiye. Joining them for panel discussions focused on nurturing human capital and empowering small businesses were private sector leaders from Radisson Hotel Group, Mastercard, Spain’s tourism promotion agency Tourespaña, Eloha, Livali Europe, Pikala, Hosco and Les Roches Global.
In Marrakesh, UNWTO announced plans to partner with the Ministry of Tourism to launch a National Startup Competition: “Invest in the development of Moroccan Tourism”, alongside advancing the creation of an enhanced innovation framework to support tech-driven businesses in the country.