11 Juin 2021
The Slovenian Tourist Board or TSTIB was selected among 18 videos from 12 different European tourism boards. The project was submitted and evaluated by the expert jury comprising professionals from the tourism, audio-visual, and marketing sectors. on valuable tourism produce in video tool. "Time to #stayhome. Turn to nature and dream.” The winners of the ETC-CIFFT Video Competition competition will compete at the Grand Prix CIFFT Circuit 2021 for the title of the World's Best Tourism Film, with the entry fee sponsored by ETC and CIFFT. The circuit is the most prestigious awards and recognition initiative in the travel video marketing industry. The competition brings together tourism film festivals from 4 continents and provides an excellent opportunity to increase the participating brands' reach and notoriety.
Launched in April 2020, the STB invited social media followers from abroad to inspire and dream about Slovenia and plan a visit in the future, communicated with the message #StayHome so we can #TravelTomorrow. The emotional message shared hope that we will all soon be able to enjoy the natural beauties of Slovenia again. For the video, which was edited during the coronavirus, the footage from the Slovenia Green video was used. The original video showcases Slovenia as a green sustainable destination was Slovenia Green, The story of green Slovenia.
I am glad that the international expert jury recognized the sincere message of the Time To Stay Home video, which was put together during the uncertain situation in the first epidemic wave last spring. It is based on the feelings and values, which our I feel Slovenia brand expresses. Especially in times like this, such awards are of great importance. On the one hand, they confirm our innovative and effective approach to marketing and communication activities, and on the other hand globally raise the visibility of Slovenia as a sustainable and responsible destination. This will play a significant role in gaining back the confidence of tourists when tourism restarts."
After this marketing action, the video was seen by more 300 000 followers Luka Dončić, Slovenian basketball player and the ambassador of the Slovenian tourism, internationally known shared it on his personal Instagram and Facebook profile.