The pandemic has changed the way of thinking of the tourist who is looking for experiences related to territorial experience and deep experiences in contact with nature. IGTM in Rome is an unmissable opportunity. Golf tourism is a competitive sector that contributes to Italy’s positioning in the international tourism landscape. The event has already shown that it contributes to increasing the tourism GDP of the host countries. It is set to grow by $5.36 billion over the 2020-2024 period, post COVID-19,said President Enit Giorgio Palmucci.
According to the statistics of the European Golf Association (EGA), there are about 1400 golf facilities in the European Mediterranean countries, of which 170 are on the coast, 73 in Spain, 33 in Portugal, 25 in Italy, 19 in France, 12 in Turkey. In Italy, there are 90,229 golfers on 386 golf courses (including 140 at least 18 holes). 104 Golf Club are defined by the FIG (Italian Golf Federation) with tourist vocation.
Golf reaches the 5th rank among the sports marketed on the markets of the international intermediation of tourism to Italy (14.4%) after cycling (36.1%), skiing (25.8%), trekking (24.7%) and football. There are 1.8 million presences related to golf tourism, (3.9 million presences considering who has stayed in Italy for other reasons but has practiced golf during the holiday). For most sports are more active in holidays in Italy, foreigners spend more between February and April, 35.3% of the total. The total expenditure finds its peak in the summer months: about 38.0% between July and September.
Outdoor tourism is mainly carried out by men : 45% of the total number of male respondents as opposed to 40% of the total number of women), in the age group between 35 and 64 : 53% and in a fairly uniform manner among residents of different Italian regions, resident in medium-large centers.
In the last survey on the holidays of Italians (realized by ENIT between 24 and 30 August) through about 4 thousand interviews to the population.The holiday 2020 sought after post lock-down has seen prevail the desire to sea : 60%. Our holidaymakers look for other experiences from the holiday, including those related to sports (6%) or cycling (1%).