The macro-destination model in Slovenian tourism represents a fundamental development and marketing platform at the umbrella level and contributes to clearer and more focused marketing communication and positioning of Slovenia in foreign markets. Each month will be marked by one of the Slovenian tourist macro-destinations through projections and live animations.
Expo 2020 Dubai is an excellent opportunity to present Slovenia as a tourist destination to potential guests from the United Arab Emirates. With the aim of strengthening relations with business partners and finding new opportunities to increase the number of guests from the UAE and the wider region, the STB will hold four tourism workshops during the EXPO for the professional public and media. In order to increase tourist flows between the two countries, the regular airline of the flydubai carrier, which connects Ljubljana and Dubai three times a week since September, also plays an extremely important role.
Alpine Slovenia was the first macro destination to present itself at the Slovenian pavilion. Visitors to the pavilion were able to experience a unique experience of simulating ski flights on the Planica ski jump with the help of 3D VR glasses. The presentation was rounded off by a business event with a Slovenian tourism workshop. The participants were greeted by Jurček Žmauc, director of the Slovenian pavilion at Expo 2020 Dubai, expressing satisfaction that the Slovenian pavilion hosts representatives of the tourism industry from Slovenia and the UAE.
Klemen Langus, director of Bohinj Tourism and the coordinator of the presentation of the Alpine Slovenia macro destination at Expo Dubai, presented natural and cultural features of the region, which stretches from the Julian Alps through the Kamnik-Savinja Alps to Pohorje, and highlighted the importance of sustainable tourism development.
In 2022, further presentations of macro destinations will follow, starting on 13 January with Ljubljana and Central Slovenia. February will be marked by Mediterranean and Karst Slovenia, and the celebration of the Slovenian National Day on 8 February, followed by an all-Slovenian tourist workshop on 9 February. The last in a series of presentations of tourist destinations will be Thermal Pannonian Slovenia on 1 March.
Source: Slovenia tourism