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Tourism: Dominica island launched a new destination brand Identity

Posted by TRAVEL TOP COUNTRY MAG MEDIA on February 21 2022, 10:38am

Categories: #tourism, #dominica, #carribean, #branding, #transport, #maritime

The Ministry of Tourism, International Transport and Maritime Initiatives and the Discover Dominica Authority have launched a new destination brand to position Dominica as a competitive tourism destination in the global tourism market.


Hon. Denise Charles, Minister of Tourism, International  Transport and Maritime Initiatives declared
 As part of the brand evolution, we have been working towards establishing a bolder identity for the Commonwealth of Dominica. Dominica is frequently confused with the Dominican Republic so we needed to create a distinction in the mind of potential visitors. A global study revealed that changing the logo would help Dominica stand out in the global tourism market.

What the communication team of Ministry of tourism said

The new Dominica logo, below is as unique as the island itself. It has the feel of the rising Morne Trios Pitons; and the various shades of green depict the lush, verdant landscape covering the country. The rich purple accent color comes from Dominica’s beloved Sisserou parrot and the vibrant red connotes the island’s  Creole culture and Kalinago heritage. “The Nature Island” tagline was retained as a competitive advantage. It helps reinforce Dominica’s position as a leader in climate resilience and sustainability. 

Dominica Launches New Destination Brand Identity

Tourism stays essential to Dominica’s economy so the new brand will be leveraged to help increase interest in Dominica’s unique natural, wellness, and adventure attributes, regionally and internationally.

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