Last Thursday 3rd March, the Embassy of Kyrgyzstan in Brussels, on the occasion of the 30th anniversary of the establishment of diplomatic relations between the Kyrgyz Republic and the Kingdom of Belgium, was held the fashion show of national clothes of the Kyrgyz Fashion house «Baira».
Invited Kyrgyz designer Tolgonai Kerimkulova is the founder of the «Bayra» fashion brand, known for its specific style, focused on creating clothes with the ethnic identity of the Kyrgyz nomads. The presented collection of the autumn-winter 2022-2023 season «Shyrdak» - authentic and at the same time relevant, was presented at the Milan Fashion Week - 2022. All outfits are 90% handmade, outerwear was created using the unique technique of carpet weaving of Kyrgyz nomads.
The show of national women's clothing: from ethnic beldemchi and chapans to modern denim outfits, was held to Kyrgyz folk melodies and enthusiastic applause from European guests. The guests were especially interested in handmade felt products and a very actual accessory – masks with national ornaments.
During the event were presented the video materials on the tourism and investment potential of the Kyrgyz Republic, were held an exhibition-fair of national products and a buffet of national dishes.
Cultural diplomacy makes it possible to demonstrate not only the national character and culture of the country, but also to talk about the tourism and investment potential, to convey to the attention of a big audience the country's position on topical issues of the regional and world agenda.