The National Tourism Agency promoted 4 events in Australia for the new route including: the presentation of the flight to the main Australian media in Sydney with an Italian lunch for the 25 invited media. A dedicated event in the city of Perth in the presence of around 200 invited media and opinion leaders, with the participation of Qantas CEO Alan Joyce, the Chairman of Western Australia, Mark McGowan, Qantas Chairman Richard Goyder, CEO Tourism Australia Pip Harrison and ENIT Australia Headquarters Manager Emanuele Attanasio.
The flight was presented to a wider audience during the Republic Day celebrations organized by the Consulate General of Italy in Sydney, in collaboration with ENIT and Sistema Italia, in the setting of the Museum of Contemporary Art, in front of the iconic Opera House.
The promotion of Italy as a destination overseas also continued, through out-of-home co-marketing campaigns in the main urban arteries of Sydney and Perth.
The flight marks a substantial recovery and a breath of fresh air for the sector. The great cities of art, the Cinque Terre, the pre-alpine lakes, and the Amalfi Coast remain the major destinations of interest for Australian tourists. There is a marked sensitivity for destinations with greater regional connotations, which stand out for their typical food and wine and lifestyle, such as the Lombardy-Veneto area, the villages of Tuscany and the islands. The interest in Southern Italy is increasing, especially in Apulia, Sicily and Campania. In addition, thanks to the golf fair scheduled to take place in Australia in October, we are aiming to implement a tourism linked to the long haul big spenders