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Radisson hotel group conquest the Polish Market

Posted by TRAVEL TOP COUNTRY MAG MEDIA on September 13 2022, 10:00am

Categories: #Poland, #hospitality, #resort, #luxury

copyright Radisson group

copyright Radisson group

After a record year in 2021 with continued growth of all our brands worldwide, we have set ourselves even higher targets for 2022. Globally, over the past three years, we have invested more than $400 million to further strengthen the relevance of our brands and developed new business offerings. We have invested another $100 million in state-of-the-art IT infrastructure. All this to give owners and guests world-class digital solutions to help serve guests, manage properties, and optimize revenues and costs. Poland is an important market for our growth strategy in Europe.

Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, comments:

The Group develops some portfolio in Poland. First, it opened the Andersia Hotel & Spa Poznań, a member of Radisson Individuals and Radisson RED Gdansk hotel already in the country. Now it holds a portfolio of 23 hotels, representing more than 5,200 rooms, in operation and under development.

What the international hospitality company shows is that becomes a unique diverse portfolio in Poland.  17 hotels are between midscale to luxury segments. This diversity has made Radisson Hotel Group highly resilient to changing travel demands, which was especially felt during the pandemic. It operates hotels under "Radisson Collection", "Radisson Blu", "Radisson" and "Park Inn" by Radisson brands. Recently it added two brands to the Polish market: Radisson RED, the Group’s upscale lifestyle brand with informal service and standout design, and Radisson Individualsa complement brand to the other existing brands in the portfolio. 

For instance, Radisson RED Gdansk has ever opened in August 2022, located on Gdansk’s Granary Island. Andersia Hotel & Spa Poznań, a member of Radisson Individuals also opened in the same period, considers as the leading hotel in Poznań.

The Radisson Blu Resort, Swinoujscie planted his brand in 2017, the first one.  The Group has steadily grown its leisure portfolio with openings and signings in Zakopane, Sopot, Sklarska Poręba, Kołobrzeg, Ostróda, Międzywodzie and Ustronie Morskie – cementing Radisson Hotel Group’s pole position in the Polish leisure segment.

The recent signing of Radisson Resort & Suites Ustronie Morskie and Radisson Serviced Apartments Krakow are launching the Group’s new serviced-apartments brand extension to Poland under the Radisson brand. The group recently introduced its luxury brand Radisson Collection to the country with the rebranding of the former Radisson Blu Hotel, Warsaw to Radisson Collection Hotel, Warsaw after an extensive renovation, positioning it as one of the leading hotels in Warsaw.

For instance, Radisson RED Gdansk has ever opened in August 2022, located on Gdansk’s Granary Island. Andersia Hotel & Spa Poznań, a member of Radisson Individuals also opened in the same period, considers as the leading hotel in Poznań.

The Radisson Blu Resort, Swinoujscie planted his brand in 2017, the first one.  The Group has steadily grown its leisure portfolio with openings and signings in Zakopane, Sopot, Sklarska Poręba, Kołobrzeg, Ostróda, Międzywodzie and Ustronie Morskie – cementing Radisson Hotel Group’s pole position in the Polish leisure segment.

The recent signing of Radisson Resort & Suites Ustronie Morskie and Radisson Serviced Apartments Krakow are launching the Group’s new serviced-apartments brand extension to Poland under the Radisson brand. The group recently introduced its luxury brand Radisson Collection to the country with the rebranding of the former Radisson Blu Hotel, Warsaw to Radisson Collection Hotel, Warsaw after an extensive renovation, positioning it as one of the leading hotels in Warsaw.

copryright Radisson

copryright Radisson

We reactivated our growth plan for Poland since 2016 when we initiated a growth strategy focused on creating a diverse footprint across urban and leisure destinations, operating in the midscale to luxury segment under management and franchise agreements. Today we are proud to announce that we achieved a strong and resilient portfolio of 23 hotels with more than 5,200 rooms under 6 brands of the Radisson Hotel Group. We thank our partners for their confidence in the Radisson Hotel Group

Valerie Schuermans, Vice President Business Development Central & Western Europe added

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