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TRAVEL TOP COUNTRY MAG

TRAVEL TOP COUNTRY MAG


Radisson Group plans to strengthen its presence in Africa: reach to up 150 future hotels

Posted by TRAVEL TOP COUNTRY on November 14 2022, 09:36am

Categories: #Hotel, #tourismindustry

Radisson Collection Resort, Marsa Alam Port Phoenice_lobby rendering

Radisson Collection Resort, Marsa Alam Port Phoenice_lobby rendering

Radisson Hotel Group continues to strengthen its presence in Africa. The Group has ambitious plans to reach 150 hotels and 25,000 rooms within the next five years across the continent, making Africa a key region for growth


Currently, the American group, has managed around100 hotels and 16,000 rooms in operation and under development in Africa. In the last two years the Group opened over 16 hotels in the region and planned to build 25 more hotels. It represents more than 4,800 additional rooms to its portfolio. 

Commenting at the Africa Hotel Investment Forum (AHIF), Elie Younes, Executive Vice President & Global Chief Development Officer, Radisson Hotel Group, said “The last two years have been a time of accelerated growth for the Radisson Hotel Group reaching record milestones regionally and globally. Our balanced development strategy along with our tailored approach and responsiveness, enable us to stay relevant to our owners. Our rate of materialization and openings is a testimony to the quality of our pipeline but also translates our conversion strategy in repositioning existing hotels under one of our Radisson Hotel Group brands. 2023 is already anticipated to remain positive with nine hotel openings during the year, which will only reinforce our Group’s presence across the region.

Ramsay Rankoussi, Vice President Development for the Group in Africa added “Given our recognition as a market leader across the continent, we are well-positioned to speak about the vast opportunities within the African hospitality space. As a Group, we’ve made it a priority to consolidate our market share in key focus markets but also expand into new territories, further cementing our leadership as the most geographically diverse hotel company across Africa'.

Highlights from 2022 so far include entry into several key new African markets. Radisson Hotel Group expanded its presence in Madagascar with a portfolio of three hotels, becoming the largest international operator on the island. Another high point of the year is Radisson Blu, the fastest growing hotel brand in Africa in terms of the number of hotels, awarded ‘Africa’s Leading Hotel Brand’ at the World Travel Awards, recognized globally as the ultimate hallmark of quality.

 

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