April 22 2021
It was important for me to show my children, and their friends how humans and fast-fashion can damage nature and the animals we love. MAI is a responsible fashion brand that will give something back – 5% of profits will go to Fauna & Flora International to help endangered species, plus we have pledged to help WeForest to restore damaged ecosystems by growing new trees (enough to fill a football pitch within two years!)
Sadly, the Amur leopard and Asian elephants are some of the most critically endangered species in the world, and the humble bumblebee has a huge impact on how the natural world functions pollenating plants and flowers. I want MAI to shine a spotlight on this issue through my knowledge and experience in the fashion industry
Copyright MAI (Making Animals Important)
Tina, previously with high street brands River Island and Cath Kidston, was made redundant from Romans Originals at the start of the pandemic. She was faced with unemployment during the first Covid-19 lockdown but a conversation with her four-year-old daughter India-Mai about endangered animals, and with a second baby on the way, it sparked the inspiration to launch a responsible fashion brand of her own.